Our Innovation Needs
Innovation is at the heart of the Cadbury business, however, we appreciate that we may not be able to meet all of our technology goals alone. As a result we have put together a list of our top priority business wants (our "Needs List") and have opened it up for all to see. The list is always changing but remains full of exciting opportunities that we feel will make our brands even better...with a little help from you.
Below are details of a few of our current needs divided between our three product categories: Chocolate, Candy and Gum. Please feel free to take a look around and on the pages behind each need and use the "Submit an Idea" section if you feel you would like to work with us to meet one of them.
The business needs on this page will be updated in March 2010
Title: 3D forming chocolate
Novel methods of 3D forming chocolate
More Details on 3D forming of chocolate
Title: Thermostatic food grade packaging
Classified Under: Packaging
There is a business benefit in managing the temperature control of chocolate based confectionery via packaging solutions that prevent
the contents of the package heating up beyond temperatures of 20 degrees.
More details on thermostatic food grade packaging
Title: Microscopic aeration
Methods for producing microscopic aeration in candy to provide new textures and mouthfeel.
More details on microscopic aeration
Title: Pleasant sensates
Novel but pleasant sensations (such as cooling, tingling, warming, foaming, sparkling, or fizzing)
More details on pleasant sensates
Title: Healthy additions to hard candy
Additions to hard candy that lead to:
- Soothing in the throat
- Prevention of coughs and colds or maintenance of health
More details on healthy additions to hard candy
Title: Barriers for candy
Edible film coatings, edible encapsulation and/or barrier technology
More details on barriers for candy
Title: Inhibition of cold flow
New ingredients or technologies to arrest cold flow in candy
More details on inhibition of cold flow
Title: Alternative ingredients to menthol
Ingredients that could produce a similar cooling effect to that of menthol in candy and without the bitter or mint flavours.
More details on alternative ingredients to menthol
Title: Pleasant sensates
Novel but pleasant sensations (such as cooling, tingling, warming, foaming, sparkling, or fizzing)
More details on pleasant sensates
Title: Healthy mouth benefits
Healthy mouth benefits such as breath freshening
More details on healthy mouth benefits
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